COUP 001


A symbolic tale of the start of a voyage back to the beginning. A COUP of the mind; seeking truth in the past, present & future.

Focusing on tactile fabrication, modular layering and engineered tailoring, cult brand ABAGA VELLI’s COUP 001: ARLTTH is the first full demonstration of creative director Adémidé Udoma’s vision of Street Elegance; contemporary lifestyle dressing for a global mindset.

Each look conveys a unique contemporary, casual take on traditionally formal clothing constructs.  Combining drop shoulder tailored jackets with raw finished shirts and pleated trousers, COUP 001 pushes forward a sense of sprezzatura with street sensibilities. In addition, each piece from the collection is made in London using fabrics sourced from around the world, further demonstrating
the nomadic diasporan nature of  Udoma’s design language.