ABOUT US

ABAGA

A creative house shaping the future of culture and fashion.

Our Mission

ABAGA VELLI is a creative house with a mission to build a community of innovative minds, pushing boundaries and evolving unconventional ideas into feasible realities.

Our Philosophy

We wear our unique sensibilities as adornments, not scars, positioning ourselves at the forefront of contemporary culture and fashion with a community-oriented approach.

Our Approach

ABAGA VELLI thrives on thorough, immersive research to shape collections that redefine everyday wear. By infusing luxury fabrics with contemporary designs, we aim to create timeless, elegant menswear staples.

A core principle of ours is collaborating with underrepresented creatives, a practice that has elevated the brand to a cult status within our community.

The Abaga Velli Story

Launched in 2019, ABAGA VELLI derives its name from two distinct inspirations:

• "Art Brings Access, Grants Ascendance" (ABAGA): Representing creativity as a pathway to opportunity.
• "Velli": A votive word symbolising brotherhood and unity.

Based in London, we blend contemporary diasporic fashion with the heritage of fine British tailoring, creating a unique vision of menswear elegance.

Luxury Fabrics

Our garments incorporate premium materials such as Japanese raw denim, Italian leather, and technical fabrics for unmatched style and durability.

Craftsmanship

Our designs reflect high-quality techniques combined with rich storytelling to create pieces that resonate deeply with our audience.

Community

We are dedicated to supporting underrepresented creatives and artists, fostering a culture of inclusivity and shared growth.